Welcome to a place where innovation meets luxury, where chrome kisses glass, and where the cars are so smart, they might just ask for your Wi-Fi password! 😄 Welcome to Audi City – Berlin Showroom, the digital automotive showroom that feels like stepping into the future while wearing leather driving gloves.
📍 Basic Information – What is Audi City Berlin?
Imagine a place where the cars aren’t just parked—they’re practically performing. 🎭
Audi City Berlin is not your ordinary car dealership. It’s a digital showroom located in the heart of Germany’s capital—Kurfürstendamm to be exact, one of Berlin’s most prestigious shopping boulevards. Opened in 2012, it was the second Audi City in the world after London. But let’s be honest… Berlin’s got more bratwurst and a slightly cooler vibe! 😎🌭
At this high-tech hub, Audi shows off its entire model range through floor-to-ceiling digital screens, interactive touch tables, and virtual reality. So even if your dream ride is parked in another country, you can still “test drive” it right here without worrying about Berlin traffic. 🚦
“It’s like Tinder for cars. You swipe through models until you fall in love.” 💘🚘
The History of Audi City
Every revolutionary idea begins with a wild question. In Audi’s case, the question was:
“What if a car showroom didn’t have to look like a car showroom?” 🤔🚗
Let’s rewind the digital dashboard and take a ride through the history of Audi City Berlin Showroom—a journey filled with innovation, LED walls, and a healthy dose of German engineering wizardry. 🧙♂️🔧
🔧 The Prequel – When Traditional Showrooms Ruled the Road (Pre-2012)
Before Audi City, most showrooms followed the same recipe:
Big glass building. 🏢
Cars parked in a row. 🚘🚘🚘
Sales guy named Dieter offering coffee. ☕
Paper brochures that could double as doorstops. 📚
Audi realized this setup, while functional, was not future-proof. Especially in city centers like Berlin, where space is limited, tech is trendy, and young buyers aren’t into paper cuts from catalogs. 😅
So Audi’s brainiacs began brainstorming a concept that would break the mold.
“Let’s shrink the cars but expand the imagination!” 🚀
🌐 2012 – The Grand Opening of Audi City Berlin Showroom
In July 2012, Audi launched Audi City Berlinat Kurfürstendamm 195, right in the heart of Berlin’s luxury shopping district. It was the second Audi City showroom in the world, following the debut in London a year earlier.
But Berlin wasn’t just a copy-paste version. Nope. It was more like Audi 2.0. 💡
The Berlin showroom introduced:
Floor-to-ceiling LED displays showing every Audi model in razor-sharp clarity 📺
Interactive tables for real-time car customization ✨
Augmented and virtual reality experiences 🕶️
No paper brochures. Zero. Not even a Post-it. 😱
Instead of squeezing a dozen models into a limited showroom floor, Audi City Berlin Showroom could display every model—virtually. Even colors, trims, and wheel designs that hadn’t yet rolled off the production line.
“It’s like Netflix for cars—but better dressed.” 🎬🚗
⚙️ The Digital Revolution – Why It Mattered
The opening of Audi City Berlin Showroom wasn’t just a marketing stunt—it was a paradigm shift in automotive retail.
Why? Because it addressed three major urban challenges:
Limited showroom space in cities 🏙️
Tech-savvy customers who want personalization 🧑💻
Shifting car-buying behavior to a digital-first mindset 📲
Rather than seeing a dusty model under showroom lights, customers could explore every possible Audi configuration in lifelike simulations. The showroom became more of an experience center than a car shop.
Engine sound booths – Hear the roar of the RS7 without waking the neighbors 🎧
Custom lighting simulations – Want to see how your Audi looks under sunset? No problem. 🌇
Real-time dealer connection – Build your dream car digitally, then connect with a nearby dealer for test drives or delivery. 📝
“Audi made car shopping feel like a video game—minus the cheat codes.” 🎮
🏁 Milestones & Evolution (2013–2019)
Over the years, Audi City Berlin Showroom didn’t sit idle. Like a fine-tuned R8, it kept evolving and upgrading.
Here are some highlights:
2013 – Added e-tron and hybrid showcases 🔋
As Audi’s electric dreams gained traction, Audi City began highlighting sustainable models. The e-tron display became the showroom’s crown jewel. ⚡
2015 – Hosted interactive design talks and workshops 🧠
The showroom became a culture hub, inviting car designers, engineers, and even artists to host public events.
2016 – Rolled out VR test drives 🕶️
Visitors could put on a headset and take a 360° ride in models like the TT or Q5—no actual road required!
2018–2019 – Introduced AI concierge & smart assistants 🤖
Audi began integrating AI-powered tools to assist customers. Ask a question, get instant answers (and probably some German humor too). 😂
“Siri who? Audi City’s AI made me feel like Tony Stark ordering an Iron Man suit.” 🦾
⚡ The Pandemic Pivot – 2020
Like the rest of the world, COVID-19 changed how showrooms operated. But Audi City Berlin Showroom was better prepared than most.
Thanks to its digital-first setup, Audi City offered:
Virtual appointments via video call 📞
Interactive car tours from home 🏠
Online configuration sessions with live Audi consultants 💬
It was one of the first showrooms in Germany to pivot fully into the hybrid retail space—part digital, part physical.
“Audi City made social distancing feel… socially desirable.” 🧍↔️🧍
🚀 Audi City Today – A Beacon of Modern Auto Retail
In 2025, Audi City Berlin Showroom remains a pioneer in car retail, serving as both:
A model showroom for global Audi innovation
A test lab for future customer experiences
Audi’s corporate teams use Berlin’s showroom to test:
AI chatbots for car buying
New VR experiences
Holographic displays (in progress!)
Augmented car service demos
They’re also incorporating carbon-neutral operations and smart lighting, ensuring Audi City doesn’t just look futuristic—it is futuristic. 🌱💚
“It’s where innovation, technology, and four shiny rings meet for coffee.” ☕🚘
🧠 The Bigger Picture – Audi City’s Role in the Brand
Why did Audi create Audi City?
Because the world is changing, and Audi wants to lead the change, not follow it.
Audi City Berlin Showroom:
Proves that digital retail can still be emotional and exciting
Brings luxury closer to urban customers
Reflects Audi’s brand pillars: progress, technology, and style
Helps shape the future of all Audi showrooms worldwide
Audi now has other Audi City locations in London, Paris, Moscow, and Beijing—but Berlin remains one of the most iconic and successful. 🇩🇪
“Audi City isn’t just a showroom. It’s a prototype of the future… parked perfectly.” 🛸
🎨 Aesthetic Goals – Welcome to Car Art Gallery
You won’t find oil stains here—only style. 🎨✨
The interior design of Audi City Berlin Showroom is sleek, minimalistic, and futuristic. It feels less like a dealership and more like an art gallery for gearheads. The walls? Massive LED screens. The floor? Shiny enough to see your reflection (or your wallet crying 🤑).
Touch one of the interactive tables, and you can customize any Audi model—change the color, rims, interior trim, and even simulate nighttime driving. It’s so intuitive, you might start thinking you’re an automotive engineer. 🧠🔧
“If Apple opened a car showroom, it would look like this. But thankfully, Audi knows how to make cars and put doors on them.” 🍏🚪
🧠 Tech Overload – In the Best Way
Ever felt like your car knows more about tech than your smartphone? Welcome to Audi City! 📱🚘
The entire space is wired with multi-touch tables, gesture control screens, and VR headsets. Want to see how an Audi A7 would look with carbon fiber trim and beige leather seats under moonlight? You can do that. Want to hear how the engine sounds at 200 km/h? Yep, that too. 🎧🔥
They also use augmented reality to bring your dream car to life. It’s the showroom of tomorrow, available today—minus the flying cars (we’re still working on those). ✈️
“I came for a car and stayed for the tech. If this place had a bed, I’d move in.” 🛏️🤖
🚗 Model Line-Up – From Urban Rides to Speed Demons
You won’t find just one or two cars on the floor. You’ll find all of them—digitally, at least. 💻🚙
Here are some of the models you can explore at Audi City Berlin Showroom:
Model
Type
Highlight Feature
Audi A3
Compact Hatchback
Perfect for urban jungles 🏙️
Audi A6
Sedan
Business class on wheels 💼
Audi Q5
SUV
The family-friendly beast 🐻
Audi e-tron
Electric
Zero emissions, 100% cool ⚡
Audi R8
Supercar
Your dream. Your wallet’s nightmare. 🤑💨
The showroom lets you compare different trims, engines, and even hear real engine rev sounds. It’s like building your dream car on a video game… except this one could cost your life savings. 😅
“The R8 looks at you like it knows you’re not ready. And it’s right.” 😍💸
🛠️ Personalization Like Never Before
At Audi City, your car doesn’t just reflect your lifestyle. It becomes your lifestyle. 🌟
Want red seats with a matte black dashboard and chrome pedals? No problem. You’ll customize down to the thread stitching. Some people spend hours picking outfits. You’ll spend hours matching your gear knob with your mood lighting. 🧵🌈
And once you’ve perfected your configuration, Audi emails you a 360-degree video of your future car. Talk about love letters from your car! ❤️🚘
“I gave more attention to my Audi’s interior than I did planning my wedding.” 💍😂
🤝 Staff – Less Sales, More Vibes
Forget greasy sales tactics. At Audi City, the staff are consultants, not pushy salespeople. They don’t pressure you into buying—they help you experience. And if you’re into nerdy car talk, they’ll match your energy. 👨🏫🚀
Need help choosing between quattro and front-wheel drive? They’ll break it down like a Top Gear episode—but with fewer explosions. 💣
“The staff were so friendly, I almost bought a car just to hang out with them more.” 🥹
🌍 Sustainability & Innovation
Audi isn’t just going fast—it’s going green. 🌿
The showroom heavily promotes the e-tron lineup, Audi’s electric vehicle (EV) series. You’ll get hands-on (virtually, of course) with battery sizes, charging times, and carbon footprints.
This is also where Audi tests future retail concepts—think AI-based customer service, remote test drives, and automated delivery planning.
“They say the future is electric. Well, in Berlin, the future is also incredibly stylish.” ⚡💅
🗺️ Location & Architecture – Right in Berlin’s Heart
The building is a glass masterpiece that reflects Berlin’s vibrant, modern personality. At night, the whole showroom lights up like the car version of Times Square. 🌃💡
You can walk in off the street, get lost in a digital dream, and walk out without ever touching a steering wheel. Or, you know…buy a car that costs more than your apartment. 😬
“Berlin gave us techno and bratwurst, but Audi City? That’s the real party.” 🎉
🧩 Events, Workshops, and Experiences
Audi City isn’t just a place to browse—it’s a hub for car culture.
They host:
🚘 Launch events for new models
🎤 Talks with designers and engineers
🧒 Workshops for kids and families
🧠 Tech demos and AI showcases
Every visit is unique—one day you’re checking out the Q8, and the next you’re wearing a VR headset watching the birth of an Audi in Ingolstadt.
“Came to browse, left as a full-time Audi nerd.” 🤓
📸 Instagrammable Moments – Yes, Please!
Let’s face it: aesthetic matters. 📷✨
Whether it’s the digital wall displaying a 3D rotating R8 or the ambient lighting casting a golden glow on a chrome Q7, every inch of Audi City is camera-ready. Your Instagram will thank you.
“If it didn’t go on my story, did it even happen?” 😂📱
🛍️ Boutique & Merchandise
And of course, there’s an Audi shop selling branded gear like:
👕 Premium polo shirts
🎒 Sleek backpacks
🚲 Electric Audi bicycles
🧢 Hats cooler than your dad’s old baseball cap
“Because if you can’t afford the car, at least get the hat.” 🧢💸
🚀 The Audi City Experience – Summary of Features
Feature
Description
Digital Walls
Full HD displays of all models
Touch Tables
Personalization tools at your fingertips
VR Experiences
Immersive driving demos
Model Customizer
Tailor your car in 1,000+ ways
e-Tron Display
Electric future front-and-center
Test Sound Booth
Hear the engines roar 🎧
Staff Experts
Knowledgeable, friendly, not pushy
Audi A-Series (Sedans & Sportbacks) – Prices in PKR & USD
Model
Approx. Price (PKR)
Approx. Price (USD)
Audi A1 Standard
PKR 7,500,000
$26,000
Audi A1 S Line
PKR 8,200,000
$28,500
Audi A3 Sedan
PKR 9,800,000
$35,000
Audi A3 Sportback
PKR 10,200,000
$36,500
Audi A3 S Line
PKR 11,000,000
$39,000
Audi A4 Premium
PKR 12,000,000
$42,000
Audi A4 Advanced
PKR 12,800,000
$45,000
Audi A4 S Line
PKR 13,500,000
$48,000
Audi A5 Sportback
PKR 14,500,000
$50,000
Audi A5 Cabriolet
PKR 15,800,000
$55,000
Audi A5 Coupe
PKR 16,200,000
$57,000
Audi A6 Sedan
PKR 16,500,000
$58,000
Audi A6 S Line
PKR 17,800,000
$63,000
Audi A7 Sportback
PKR 20,000,000
$70,000
Audi A8 Luxury
PKR 26,000,000
$90,000
Audi Q-Series Models – Price Table (PKR & USD)
Model
Price (PKR)
Price (USD)
Audi Q2
PKR 9,200,000
$33,000
Audi Q3
PKR 11,000,000
$39,000
Audi Q3 Sportback
PKR 11,800,000
$42,000
Audi Q4 e-tron
PKR 14,000,000
$48,000
Audi Q4 Sportback e-tron
PKR 14,800,000
$51,000
Audi Q5
PKR 15,800,000
$56,000
Audi Q5 Sportback
PKR 16,500,000
$59,000
Audi SQ5
PKR 18,200,000
$65,000
Audi Q7
PKR 21,000,000
$75,000
Audi SQ7
PKR 26,000,000
$92,000
Audi Q8
PKR 24,000,000
$85,000
Audi Q8 Sportback
PKR 25,000,000
$89,000
Audi SQ8
PKR 29,000,000
$105,000
Audi Q8 e-tron
PKR 26,500,000
$92,000
Audi Q8 Sportback e-tron
PKR 27,500,000
$98,000
Audi E-Tron Family – Fully Electric Vehicles (15 Models)
Model Name
Price (PKR)
Price (USD)
Audi Q4 e-tron
PKR 14,000,000
$48,000
Audi Q4 Sportback e-tron
PKR 14,500,000
$50,000
Audi Q8 e-tron
PKR 26,500,000
$92,000
Audi Q8 Sportback e-tron
PKR 27,000,000
$95,000
Audi e-tron GT
PKR 28,000,000
$100,000
Audi RS e-tron GT
PKR 33,000,000
$118,000
Audi Q6 e-tron
PKR 22,000,000
$78,000
Audi A6 e-tron (Concept/Upcoming)
PKR 20,000,000
$70,000
Audi e-tron S
PKR 29,000,000
$104,000
Audi e-tron S Sportback
PKR 30,000,000
$107,000
Audi e-tron 55 quattro
PKR 24,500,000
$86,000
Audi e-tron 50 quattro
PKR 22,000,000
$78,000
Audi Q2L e-tron (China Market)
PKR 8,800,000
$31,000
Audi Urbansphere (Concept EV)
PKR 35,000,000 (Est.)
$125,000 (Est.)
Audi Skysphere (Concept EV)
PKR 45,000,000 (Est.)
$160,000 (Est.)
Audi S / RS Models – Price Table (PKR & USD)
Model
Price (PKR)
Price (USD)
Audi S3
PKR 11,200,000
$40,000
Audi RS3
PKR 13,800,000
$49,000
Audi S4
PKR 14,500,000
$52,000
Audi RS4 Avant
PKR 17,800,000
$64,000
Audi S5 Sportback
PKR 16,000,000
$58,000
Audi RS5 Coupe
PKR 19,500,000
$70,000
Audi S6
PKR 18,200,000
$65,000
Audi RS6 Avant
PKR 27,500,000
$98,000
Audi S7 Sportback
PKR 20,500,000
$74,000
Audi RS7 Sportback
PKR 30,000,000
$107,000
Audi S8
PKR 34,200,000
$122,000
Audi SQ5
PKR 16,800,000
$60,000
Audi RS Q5
PKR 19,200,000
$69,000
Audi SQ8
PKR 22,500,000
$80,000
Audi RS Q8
PKR 32,000,000
$115,000
Audi R & TT Series – Sporty Coupes (Estimated Prices)
Model
Price (PKR)
Price (USD)
Audi TT Coupe
PKR 11,500,000
$41,000
Audi TT Roadster
PKR 12,200,000
$43,500
Audi TTS Coupe
PKR 14,000,000
$50,000
Audi TTS Roadster
PKR 14,800,000
$53,000
Audi TT RS Coupe
PKR 17,500,000
$62,000
Audi TT RS Roadster
PKR 18,200,000
$65,000
Audi R8 V10 Coupe RWD
PKR 45,000,000
$160,000
Audi R8 V10 Spyder RWD
PKR 48,000,000
$170,000
Audi R8 V10 Performance Quattro
PKR 52,000,000
$185,000
Audi R8 V10 Performance Spyder
PKR 55,000,000
$195,000
Audi TT Final Edition Coupe
PKR 13,200,000
$47,000
Audi TT RS Heritage Edition
PKR 19,000,000
$68,000
Audi R8 GT RWD Coupe
PKR 60,000,000
$210,000
Audi R8 Decennium Edition
PKR 63,000,000
$220,000
Audi TT Iconic Edition
PKR 14,500,000
$51,500
15 FAQs – Audi City Berlin Showroom
What exactly is Audi City Berlin Showroom?
Audi City Berlin Showroom is a futuristic, fully digital showroom by Audi, located in the heart of Berlin. Think of it as the Apple Store of car dealerships—but with more horsepower. 🏬🚘
Where is Audi City Berlin Showroom located?
📍 You’ll find it at Kurfürstendamm 195, 10707 Berlin, in one of the city’s most iconic shopping areas. You can’t miss it—it glows like a spaceship at night! 🌃👽
Can I see real cars there?
Yes and no. While a few physical models are displayed, the real magic is in the digital wall displays, VR experiences, and interactive configurators. It’s more “car theatre” than car lot.
Is Audi City Berlin Showroom open to the public?
Yes! It’s free to enter, explore, and dream. Whether you’re buying or just browsing, everyone is welcome. Even your curious grandma.
What can I do there besides look at cars?
Oh, so much! Customize any Audi digitally, test virtual driving features, try VR headsets, attend workshops, and even buy Audi merchandise.
Can I test drive a car at Audi City Berlin Showroom?
Not directly from the showroom, but staff can help schedule a test drive with a local Audi dealer nearby. So yes—with a little help.
How many models are available to explore?
Over 30 Audi models are available—digitally. From the Audi A1 to the R8, including every trim, color, and futuristic doodad imaginable.
Can I build and customize a car?
Yes! You can use touch tables to build your dream Audi—from paint color to interior stitching. Then watch it come alive on a giant screen.
Is it kid-friendly?
Totally. Kids love the interactive screens and flashy displays. No greasy engines, no sharp tools—just shiny buttons and cool cars.
Is Audi City Berlin Showroom good for tourists?
Absolutely! Staff speak multiple languages (including English), and the experience is unforgettable. A perfect pit stop between museum-hopping and currywurst.
Is it only for buying cars?
Not at all! Many visitors come just to explore the tech, attend an event, or grab a cool Audi keychain. It’s as much an experience center as a sales point
What are the showroom’s opening hours?
Generally open Monday to Saturday, 10:00 AM to 7:00 PM. Closed on Sundays. But it’s always good to check Google before you go.
Can I experience electric Audi models here?
Yes! The showroom showcases the full e-tron lineup digitally—perfect for testing your electric dreams.
Do they host events or workshops?
Yes! From car launches and tech showcases to public talks and family-friendly demos—there’s always something happening.
Can I buy Audi merchandise there?
You bet! From shirts and caps to electric bikes and scale models, you’ll find high-quality Audi gear at their in-house boutique.
Conclusion
Visiting Audi City – Berlin Showroom is like stepping into a sci-fi movie, but with leather seats and horsepower. 💺🚀 Whether you’re a seasoned car enthusiast, a tech lover, or just someone who wants to see what a million-dollar car looks like on a wall-sized screen—this place delivers the goods.
From customizing your dream ride in 4K glory, to virtually “test-driving” a high-performance R8, to sipping coffee while playing with augmented reality touchscreens, Audi City Berlin Showroom blends luxury, innovation, and pure automotive joy in a way that no other showroom does.
It’s not just about selling cars—it’s about experiencing the future of driving before it even hits the road. 🌍⚡
“Come for the cars, stay for the tech… and maybe leave with a keychain.” 🧢🔑
So next time you’re in Berlin, skip the souvenir shops and take a detour to Kurfürstendamm 195. You may not drive away in a new Audi
